In the US the government hits us on the head with a threat: " Buckle Up, It's the Law"...or the even more clever an ever unpopular - "Click it or Ticket." These of course are statements directed toward an individualistic audience of would-be perpetrators.
But here in the Lion City it seems even common safety slogans can don a cultural cloak. Filial piety rears its head, even in the relationship between you and your seat belt. Most interesting.